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Internet May Be Cheaper Alternative for Super Bowl Ads
For a 30-second Super Bowl ad, advertisers are spending $3.5 million this year. For many businesses, spending millions of dollars for a single 30-second slot isn’t within their marketing budget....
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More Women are Using Social Media to Influence Purchase Decisions
Before making a purchase, many consumers turn to the Internet for advice. Company reviews, product recommendations and Facebook “shares” keep consumers informed about what their peers think about...
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Mobile Advertising Spending is Increasing Rapidly
The US mobile advertising market is seeing rapid growth this year. Originally, eMarketer expected to see a 47% increase in mobile ad spending within the US. That would increase spending to about $1.8...
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Presidential Campaign and Social Networking
Technology plays a key role in presidential elections. The way presidential hopefuls communicate with the public is greatly determined by new devices being used by the public. When the radio was...
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Tablet Percent Market Share Grows as Companies Decide Future of Portability
An interesting question that companies have to answer within the next few years is, “do we stick with laptops or move our resources into tablets?” The functionality of laptops and the ability to...
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Social Media: An Outlet For Global Revolution
Social media has brought this world a new way for members of society to interact with each other and bring about social change. Gone are the days of street corner pulpits and word of paper with ink....
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NASA Launches Tournament to Create Mobile App
Jason and Bonnie Grower / Shutterstock.com It used to be that every child in America was going to bed at night dreaming of blasting off into outer space to explore the parts unknown in this vast...
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Charge Your Mobile Phone By Walking or Running
We have all been on the go when we hear a beep or buzz of a phone that shows a low battery warning. A meeting, class or date is a few minutes away with no time to pull off the sidewalk into the...
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Facebook Advertising No Match For Google
With Facebook joining the New York Stock Exchange this past week, a lot has been said about the company’s viability with advertising. According to WordStream, things are not looking good at all for...
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Twitter Contest For A Free Content Marketing World 2012 Ticket Ends June 1
Where do people who love writing content and strategizing social media marketing campaigns go to get the newest trends and ideas? The Content Marketing World 2012 convention. This convention is held in...
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Some College Students Cite User-Generated Content, Procrastinate and...
College students have a lot on their proverbial plate. Whether it’s going to class, meeting up with friends at the gym, house party or sporting event, students always seem to have something going to...
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Swim Guide Helps Mobile Users Avoid Polluted Beaches
It’s a hot and muggy summer day and the air is so thick you could eat it. Vacationing in northern Michigan with your family has been really fun but all you can think about is diving into that...
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Apple Faces Lawsuits Due to Siri Underperformance
Over the years, voice-command assistants have been all the rage: from Kit on Knight Rider and HAL in 2001: A Space Odyssey. Granted HAL turned out to be a nightmare for everyone — the concept was...
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Students Build Search Engine for Charitable Donations
With the introduction of Facebook as a publically traded company and the wealth Mark Zuckerberg acquired overnight, one must wonder about all the great tools or services we use today that no one...
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iPhone ‘Scuba Suit’ Captures Underwater Summer Memories
As summer officially kicks off this week, people are flocking to the local watering hole (bars not included). Super soaker and water balloon fights for the kids and lazy poolside lounging for the...
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